DOIY

DOIY is a fun, unique design brand part of The WOW Effect Company. They create unique and creative homewares for the home and the kitchen, with each object designed to be unconventional, thoughtful and emotional.

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Where it began

DOIY was founded in Barcelona in 2008 by Elodie from France, and Jaime from Spain - a creative couple brought together by a shared passion for design, art, travel, and discovering beauty in the unexpected.

What started as a personal creative adventure grew into a whimsical, worldwide brand known for creating beautiful objects with soul and emotion.

Inspired by everyday moments, pop culture, food and fashion, DOIY transforms ordinary objects into original pieces that tell a story.