In 2008, socks were just socks. White, gray and black pieces of textile that were nowhere close to the fashionable and creative design piece they could become. But that was all about to change when Mikael Söderlindh and Viktor Tell had a vision: to spread happiness by turning an everyday essential into a colorful design piece.
Today, Happy Socks has reached 90 countries and every continent. With Concept Stores all around the world, from LA to Tokyo to Melbourne, Happy Socks can be found in over 10,000 top fashion and design boutiques.
UNTIL are proud to be the exclusive importer and distributor of Happy Socks for Australia and New Zealand.